Mission and values

Our future needs culture, so we must give a future to our culture

Enhancement

Starting again together from culture

In our country, everything is tied to history and culture: the landscape, archaeology, cities and villages, all with an ancient past. Investing in culture means taking charge of our cultural heritage. It means returning it to the enjoyment and knowledge of an audience that is increasingly broad, with significant repercussions on the social and economic fabric.

Sustainability

Culture and business strategies, for a sustainable future

Sustainability is now an integral part of business strategies and guides companies’ objectives and investments in an increasingly organic way. Italy, with its immense cultural heritage and the strong bond of local communities to its historical roots, represents a unique laboratory in which to experiment with new sustainability policies under the banner of culture.

Innovation

Technology and research at the service of places of culture

Digital transformation contributes to the perception of culture as a shared, inclusive and more accessible resource, connected to a sustainable development model. Through new technologies, places of culture can be enhanced in an innovative way, fostering collaboration between technology companies and operators in the cultural sector.

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